Musicians
including Kanye West, Jack White, Rihanna, Madonna and Coldplay are uniting
behind Jay Z's "artist-friendly" streaming site, Tidal.
They
all turned their Twitter profiles teal blue, to reflect Tidal's branding, on
Sunday night.
According
to BBC, the site launches on Monday, promising CD-quality streaming and
thousands of music videos, for a subscription fee.
Taylor
Swift, who pulled her catalogue off Spotify last November, is among those to
feature on the service.
Her
back catalogue - with the exception of her current album, 1989 - is already
available on the service, which requires a monthly subscription of $9,99
(£6.72) for standard-quality music, and $19.99 (£13.47) for the "high
fidelity" option.
A
spokesperson for Swift said that the star's back catalogue appears on all
streaming services that require a subscription fee.
"This
has never been changed. Big Machine Records believes music has value and we do
not believe Taylor's music should be made available for free," they said.
Other
artists publically backing Tidal on social media included DJ Calvin Harris,
R&B star Usher, country singer Jason Aldean and Beyonce, who is married to
Jay Z.
Jay Z bought Swedish company
Tidal earlier this month
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