TV tonight after the watershed - made by a sex toy firm that's been honoured by the Queen
A new TV advert featuring four people at the point of orgasm has been given the all clear to be screened on mainstream television after the 9pm watershed.
It shows real couples ripping off each other's clothes as it builds to a climax featuring two men and two women as they enjoy an orgasm.
It was commissioned by online sex toy retailer Lovehoney as part of its Turn Up the Turn On campaign and will air on most of the non-terrestrial channels tonight, including Comedy Central and the ITV channels.
Lovehoney received the Queen's Award for Enterprise for boosting British exports two years ago, and co-owners Richard Longhurst and Neal Slateford met the Queen, Prince Philip and other senior royals at a Buckingham Palace reception.
Today it emerged the ad had been cleared to run on TV after the 9pm watershed tonight, Tuesday July 31st, by regulators Clearcast which pre-approves most British television advertising.
A new TV advert for online sex toy retailer Lovehoney featuring four people at the point of orgasm has been given the all clear to be screened after the 9pm watershed
At least it's after the watershed! The ad features rather racy scenes of men and women at the point of climax
The aim of the 30-second ad is to mimic the 'rhythmic energy' of real sex - so the ad builds to a climax featuring the montage of orgasm faces.
It ends with a lingerie-clad woman tapping her backside with a feather tickler with the pay off line: 'It's time to say yes to more yes! Who doesn't want better sex?'.
Its launch has been timed to coincide with National Orgasm Day - a global celebration of sex.
The ad's director, Tiny Bullet from Thomas Thomas Films, said: 'I have to say this was one of the more unusual briefs: to normalise sex toys and encourage the British public to have better sex.
A man in the throes of passion in the TV ad, which is aimed at normalising sex toys and encouraging the British public to have better sex
The 30-second ad features two women and two men seemingly in the throes of ecstasy
'Getting the right tone of voice was key - it had to be fun and sexy, but not too naughty.
'We came up with some inventive ways to suggest products without showing them like the vibrator "cam" shot.
'I also wanted the edit to have a rhythmic energy similar to having sex where we have moments of calm just like foreplay that build until the spot climaxes with our montage of orgasm faces.'
A blindfolded man lies in wait as his partner emerges in racy lingerie with a feather tickler
The 30-second ad was commissioned by online sex toy retailer Lovehoney as part of its Turn Up the Turn On campaign
Helen Balmer, Lovehoney's Brand and Marketing Director, said: 'We think we have really hit the spot with the new campaign.'
Lovehoney was the first sex toy retailer to advertise on TV - its previous TV campaign featuring bonking furry rabbits two years ago was voted Creative Work of the Year by marketing magazine The Drum.
Lovehoney is enjoying the most successful year in its 16-year history.
Sales for the year ending March 31, 2018 are in the region of £100 million - up by 30 per cent.
The 30-second ad ends with a lingerie-clad woman tapping her backside with a feather tickler
Daily mail Uk
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